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Email automation and trigger-based notifications

Trigger-based emails are great to empower your business. Emails are triggered by a specific action made either by a user or recipient. One of the key benefits of sending trigger-based email is to increase the relevance of your emails.

Types of triggers


This section provides an outline of all the triggers that are available for your 123FormBuilder emails. Remember that some triggers will only work only if a certain feature is enabled on the form (payments, approvals).

  • Form is submitted
  • Form is submitted+delay
  • Payment is processed
  • Payment is processed +delay
  • Submission is approved
  • Submission is rejected

triggered email notifications

Form is submitted/ Form is submitted + delay

The email template can be sent right after the user has pressed the submit button or after a period of time.

You can delay emails on your form by minutes, hours, days, weeks and months. Once you have selected one of these options, a box will be displayed on the left where you’ll need to add an input. For example, if you have selected the option Minutes and added the input 5, the email will be sent 5 minutes after the form has been submitted.

triggered email notifications

Payment is processed / Payment is processed + delay

The same principle applies to these triggers. The only difference is that they are based on the status of the user’s payment. After you have collected payments from your users, these emails are automatically sent. Enable this trigger only if you have established an order form.

Submission is approved / Submission is rejected

You can send a custom email when an entry is approved or rejected by one of your recipients.

First, you need to customize the approval email template and after that enable the submission approval option from the Settings – Advanced section.

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Frequently Asked Questions

Here is a list of the most frequently asked questions. For more FAQs, please browse through the  FAQs page.

Is this service free?
Yes, we offer a free form builder service. Just sign up to the Basic plan and you are all set. This plan is forever free, but you are limited with a few features only, such as 5 forms per account, 100 submissions per month and you have to keep the backlink to 123FormBuilder on your forms. Check out our features matrix for more information.
How many forms can I create?
It depends on the service plan you are on. Higher service plans enable more features, including more web forms for your account. If you need more forms, go to the My Account section of your account and click the upgrade button. To create an unlimited number of forms, either upgrade to the Platinum service plan or higher. Consult our features matrix for more information.
How can I publish my forms?
You can publish your forms in many ways, by using their direct URL or HTML link, embedding them with a JavaScript code, Inline HTML or iFrame, using the Facebook app or the WordPress plugin, using popups, the Blogger code snippet and many more. Once you have created and customized your form, go to the Publish section to complete your work. Read more in our documentation.
How do I change my form design?
You can change the design of your form in the Themes section, which is located in your form settings. We offer a set of more than 30 predefined form themes for your forms, but you can also create your own from scratch. You can customize the submit button, the logo and more. To apply your own stylesheets, all forms come with a custom CSS editor.

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