123FormBuilder and Unbounce Integration

Use the 123FormBuilder – Unbounce integration to expand the horizon of your business. Unbounce is an effective landing page builder for marketing campaigns, where you can add leads, create complex landing pages with different widgets, and see which page performs best. Our integration with Unbounce allows you to track form submissions as Unbounce conversions and generate new leads in your Unbounce account. You will also need to publish your online form on one or more Unbounce landing pages but, in this entry, we focus on setting up the integration.
Follow these easy steps to enable the 123FormBuilder – Unbounce integration:

Before connecting the Unbounce app to your form, make sure you are logged in to your Unbounce account in the same browser.

How to connect to Unbounce

1. Go to Integrations and search for Unbounce using the search bar.

2. Go to the Unbounce application box and press Connect. If you are already logged in to your Unbounce account, the User Account and Token will be automatically filled in with the necessary data. If not, you will be redirected to Unbounce to provide your username and password.

Unbounce Login

Unbounce integration

*Once connected, the Customize lightbox will automatically appear on the screen.

How to customize the Unbounce application

1. In the Customize lightbox, select the User Account and Page from your Unbounce account.
2. Tick the Conversion option, if you want your form submissions to be considered Unbounce conversions.
3. In the Form Fields section, associate 123FormBuilder fields with Unbounce fields.
Fields located on the left side of the Form Fields subsection are actually the fields that currently exist in your form. Each time you add a new field to your form, you’ll also find it here.
There are three option types available in the dropdown lists on the right:

  • Do not send to Unbounce – the form field’s input will not be sent to your Unbounce account.
  • Send to existing Unbounce form fields – the form field’s input will be sent to the Unbounce form field you have created on your landing page.
  • Send to Unbounce lead column – to create a new column in your View Leads section in Unbounce with the name of your form field.

4. Press Save and you’re done. Now, when somebody fills out the form, you’ll find a new lead in the View leads section of your Unbounce Page Overview. If you have enabled the conversion tracking option, each form submission will be considered a conversion.

It’s important to note that our scripts detect on which page the user was when filling out the form, meaning that your Unbounce statistics remain completely accurate when you’re using 123FormBuilder web forms.

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Frequently Asked Questions

Here is a list of the most frequently asked questions. For more FAQs, please browse through the  FAQs page.

Is this service free?
Yes, we offer a free form builder service. Just sign up to the Basic plan and you are all set. This plan is forever free, but you are limited with a few features only, such as 5 forms per account, 100 submissions per month and you have to keep the backlink to 123FormBuilder on your forms. Check out our features matrix for more information.
How many forms can I create?
It depends on the service plan you are on. Higher service plans enable more features, including more web forms for your account. If you need more forms, go to the My Account section of your account and click the upgrade button. To create an unlimited number of forms, either upgrade to the Platinum service plan or higher. Consult our features matrix for more information.
How can I publish my forms?
You can publish your forms in many ways, by using their direct URL or HTML link, embedding them with a JavaScript code, Inline HTML or iFrame, using the Facebook app or the WordPress plugin, using popups, the Blogger code snippet and many more. Once you have created and customized your form, go to the Publish section to complete your work. Read more in our documentation.
How do I change my form design?
You can change the design of your form for more information. in the Themes section, which is located in your form settings. We offer a set of more than 30 predefined form themes for your forms, but you can also create your own from scratch. You can customize the submit button, the logo and more. To apply your own stylesheets, all forms come with a custom CSS editor.

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