Quick Tips to Promote Your School Events Online

If you are a student or a teacher, you are likely to organize school events at some point. Concerts, fundraisers, raise awareness activities, craft workshops, sports games, school dance, stage performances and so on. And while you may need others to help you with the actual event, we can show you how to get people to attend all by yourself, with just a few online tactics.

1. Create a catchy event hashtag

Since a lot of your online promotion will probably be on social media, you need to come up with the hashtag that will get your likes and shares through the roof. Whether you are using Instagram, Twitter, Facebook or even LinkedIn, make sure you insert that memorable hashtag in each post. Encourage your event participants to include it in their own relevant posts as well. It will not only create a small online community but will also allow you to maintain a high standard of engagement throughout the event, as you’ll be able to track and reply to all the concerns and questions your attendees might raise.

2. Set up a Facebook event

Creating Facebook events is easy. With the right visuals and the right description, your event is ready to rock. What’s great about Facebook events is that even people who don’t follow your page will be able to see a public event, if any of their friends are interested in attending. Set up your event and send invites to encourage people to join. Promote it on the school’s website and on other social platforms (Instagram, Pinterest, Twitter). Don’t forget to add that hashtag we’ve talked about 😉

3. Make your event stand out with lovely DIY designs

Whether you need an online poster or social media banner, there are free digital tools out there that may lend a helping hand.

Canva is one of them, as the free version allows you to get a lot of things done in a colorful way. Including Facebook cover photos or Instagram posts.

If you need a lot of information condensed in a bold visual frame, infographics are a great choice. They are easy-to-stomach clusters of information, that will keep people want to learn more.

Just pick the desired template and start making your own adjustments in terms of color palette, fonts or shapes.

4. Use the power of videos

Create interest in your school event by showing a short video of a previous similar event.

If you didn’t think to make one the last time, then get creative and use Instagram stories to show some behind-the-scenes moments, event preparations or expectations.

During your event, give away the highlights with live updates. Video streams are very popular nowadays, as people find them more interactive, so keep them flowing!

5. Send out those emails

If you have an emailing list for the event, quickly customize this online event registration form template and send it by email to your guests. Make sure the time and place are clearly specified and be upfront about all the information. If you have that video we mentioned earlier, don’t keep it just for social media updates, include it in the email as well.

6. Don’t forget about post-event surveys

You’ve had a great event, you’re revising the videos and photos you took and feel like you can relax now. But not before you take the pulse of those attending, by asking for their feedback.

Conducting your own online surveys is a piece of cake if you own the right tools. Our post-event survey templates are easy to set up in minutes, even if you don’t have any technical skills. After all, that’s why we’re called 123!

Ask the right questions, add a nice looking theme to your survey and send it via email or messenger. You can even integrate your surveys with your Facebook page if your audience is there.


Over to you now!

Cristina is a Content Writer for 123FormBuilder. She helps the company communicate the product through blog posts, landing pages, brochures, infographics, and email marketing messages. She's always eager to learn new skills, so when she's not writing she's brushing up on UX Design principles or flirting with photography.

Leave a comment

Your email address will not be published. Required fields are marked *

You love forms as much as we do?

Then share your form story with us! We will read all the submitted cases and reach out the selected ones for further details. The chosen ones will have a case study created and will be featured in our blog, newsletter and social media channels.